Commercial photography is basically photography done in support of commerce. There
- Interior architecture
are many categories of commercial photography. In over thirty years of experience, we’ve worked in most of them. Today, much of our work is in the areas of Public Relations and Corporate photography.
Public Relations
Public Relations is the practice of managing public information about a person or
- Business headshot
organization. It differs from advertising in that it utilizes free rather than paid conduits of information. For example, if a member of your organization has won an industry award, you might send out a press release to various news periodicals which would find it interesting and publishable. This would include a photograph of him/her along with a description of the award and any event associated with it. Such activities serve to influence public opinion about your organization in a positive way.
Keeping on hand digital photographs of key members of your organizations is important to your public relations efforts. Producing such headshots is a large part of our business at Charles Huguley Photography. Don’t get caught short and miss a deadline because you’re without a headshot. Call us today and book your session!
Corporate Photography
Corporate Photography serves the corporate public relations and in-house photographic needs of an organization. Typical corporate assignments are images for annuals reports, websites, public relations, advertising and executive portraits. These might include a portrait of your board of directors for the boardroom wall, a formal portrait of the president for use in an advertising campaign and on the company website, or some shots for the company newsletter.
Other Forms of Commercial Photography
Other forms of commercial photography generally include advertising photography
- Product
(including magazine photography and website photography), product photography (such as studio product photography or location product photography).
The commercial designation may include other distinct areas of work such as corporate photography; industrial photography, editorial photography (work done in support of published text), and architectural photography.
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