These days, just about everyone has some means of taking a photograph, whether it’s a digital camera or a smartphone. So if you find yourself in need of an image of yourself, you may choose to have a friend take it, or (horrors!) just hold your phone out and snap it of yourself. For some purposes this may prove satisfactory.

There are many good reasons for deciding to have a professional headshot done. Self-esteem is one; maybe you’re so good-looking that it’s virtually impossible to take a bad-looking photograph of you. Or you might hope to get a flattering image of yourself by taking a lot shots. But for most of us these are not the wisest or easiest approaches to the issue. A professional photographer can make you look your best through a combination of good posing, lighting and retouching.

Another reason for choosing a professional for your headshot is that in many circumstances a professional portrait is the expected standard of quality. This is certainly true in the case of actors or models seeking work. An agency or casting director is unlikely to take a second look at a photograph that doesn’t meet accepted standards. In the case of a photograph submitted to a publication or website in support of an article or review which features you as a professional, you you are not likely to be well represented by less than a professional portrait.

Many businesses and firms such as law firms feature portraits of the entire staff on their websites. In this case, consistency is important; a professional photographer can provide consistency of lighting, posing and background from shot to shot, as well as featuring each member of the staff in a professional and attractive manner.

These are some good reasons for choosing a professional photographer for your headshot. I hope you’ll keep them in mind when it’s time to submit yours.